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Effective management and ______ skills are essential to good public relations.

  1. Technical

  2. Communication

  3. Financial

  4. Organizational

The correct answer is: Communication

Effective management and communication skills are fundamental to establishing and maintaining good public relations. Communication is at the heart of public relations; it involves not only conveying messages clearly and effectively but also listening and engaging with clients, stakeholders, and the public. Strong communication skills enable professionals to articulate their organization's vision, respond to inquiries, and handle various situations with the media and the public adeptly. Moreover, effective communication fosters trust and transparency, which are critical in building positive relationships with the audience. When individuals can express ideas, updates, and information clearly, it enhances the overall reputation and credibility of the business, making it an essential component of successful public relations strategies.